Part of the early social marketing attempts, this was one of the more challenging videos as we pushed on the established brand standards to try and have it feel less stuffy and corporate. I worked closely with the social media manager to take the original interview and create a fun and poppy look that would hopefully drive engagement. The illustrations are heavily edited graphics sourced from Getty. This allowed us a faster development timeline compared to wholly original illustrations.

This was so early on in the marketing team’s learnings on how best to use social marketing for our brand and, unfortunately, we learned that this approach was not at all effective for the targeted audience.