One of the first video projects I worked on at Houston Methodist and one of my more satisfying projects. The production team had followed a group of transplant patients for a unique process of shared transplants with no real idea of what kind of video we would produce at the end. My task was to take the b-roll and interviews to create a narrative from scratch. It was such an enjoyable challenge, finding the right path to tell both the patient stories but also how profound this was to the institution to be involved with. This was far before our marketing department had started any organic or social marketing, with the video living on the hospital’s transplant website.