This edit comes from a loose interview with the doctor by the Social Media Manager. Mostly, it was cleaning up, tightening the narrative and organizing the informational points. Once the narrative was locked, the greater challenge was designing an appealing graphic approach within the limited brand standards, which were never really designed for social marketing. This was also very early in organic marketing for the company. The content team and us, the video team, were still in our early learning on how best to present our brand, what narratives returned the best engagement and even the best length for our intended audience. Organic videos have, now, evolved to be much simpler and (honestly) less dynamic.