At the time of this video, patient communication wasn’t something the video team was tasked with. As budgets tightened and desires to streamline processes grew, this type of project became more regular. This introduction video for in-room viewing was one of the first. The challenge was to introduce a service that hasn’t yet been fully built, working with IT to essentially guess what the final UX design would be. We were close.

Working from a scripted VO, I was tasked to edit, design and animate the loose instructions on the service and how to use it. The greatest challenge really was the number of chefs involved in the approval process and working to negotiate all the different perspectives on the look & feel, trying to keep it from pushing the “design by committee” feel.